MGT-211 GDB 2 Solution Spring 2020

 

Topic to be tested

The Marketing Mix

Learning objectives

To understanding the Marketing Mix and its objectives. 

Question

A firm’s marketing mix consists of product, place (or distribution), price, and promotion. Besides the traditional attributes belongs to the 4ps based on the usually conventional mode of shopping we can apply this in today’s modern world of online shopping as well. What new factors do you think we must consider in 4Ps (Product, price, place, and promotion) to make your online business successful?

INSTRUCTION: 

Minimum one factor OR Maximum two factors are required to write in the column briefly in the bulleted form (not more than 25 words for each factor/s).

It is recommended to follow the same table format to answer the GDB question.

Note: Strictly follow the Instructions to answer the GDB question. A student will be graded zero if not found to follow the instruction.

                                         

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